All the latest Aston Villa news as BirminghamLive brings you fan reaction to a change of crest announced by the club this morning

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Aston Villa have announced that they will be looking to renew the current club crest and fans will play a major role in the development of a new design.

Villa's current crest has been in place since 2016 which saw the 'prepared' logo at the bottom of the badge removed following the initial creation of the crest in 2007. Possible changes mentioned by the club include a rounded badge, as seen in the badges from 1973 to 1990, as well as including 'Aston Villa' instead of the current use of 'AVFC' in the present version.

A statement from the club released this morning said: "That day in ’82 is the brightest moment of our past, but it’s never been a more exciting time for our club to look forward too. After revisiting that great night in Rotterdam – the iconic shirts, the old club crest – Aston Villa is looking to review how we present ourselves visually in the future; this will include changing our current crest.

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"We want to examine elements including the crest’s shape, the way we showcase our unique name and how we use our colours as powerfully as possible to represent our modern-day club with such a rich heritage. As part of this process, we’re going to be getting in touch with true claret and blue Villans over the coming months to invite you, the fans, to take part.

"An important part of this dialogue will be conversations with our Fans Consultation Group. It’s your club and your voice matters in this review. Together, we will find a way of looking at our best for the future whilst respecting our traditions, achievements and DNA.

"At this moment which has seen so much positive change and progress, it’s the right time for us to evolve how we look and feel as a whole club - pulling together all the great parts of what we do on and off the pitch."

Here is what fans have said regarding the news:

@OP4C: Once you go round, trophies inbound!

@AjV1v: I beg, don’t try and over think it and make something that should be simple and classic over the top and fancy.

@d_coombsy: Points to note; Round is a fan preference The yellow lion doesn’t stand out enough on blue claret and blue need to be the prominent colours, with yellow accents. Text needs to read ASTON VILLA FC, not AVFC.

Abu Dhabi Villa: Excellent. The current branding is pretty insipid and doesn’t translate well onto clothing or accessories. Really positive development that the club is looking to rectify this.

Ritchie Neville: Bring back the round old school crest.

Simon Bunn: I'd like us to go back to a round badge. But if we kept the current shape it should have the claret and blue stripes in the background. These 3 are the best we've had.

Biplav Gautam: ASTON VILLA on the badge please. As John Gregory put it: "There are loads of United's, lots of City's and Towns, a goodly sprinkling of Wanderers and Rovers and even a few Albions. But there is only one Villa - the greatest name in football in every sense."

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