fragment x Various Keytags Limited Edition Custom Luggage Tags
fragment design, a design studio in Japan, and Various Keytags, a producer of customized design focused accessories, announce today the launch of their Limited Edition Customizable Luggage Tags. These Editions follow the recent release of fragment x Various Keytags Editions sold exclusively in Dover Street Market’s London retail store in the on-going “tabletop pop-up.” Last year’s Limited Edition Keytags which sold out the first day of their release on VariousKeytags.com.
Various Keytags recently launched Luggage Tags earlier this year as a sought after extension of their anchor product, engravable Keytags. Various Luggage Tags use a silicone strap to make it easy to affix the product to almost anything, but especially luggage, gym bags, golf bags, and handbags.
“We’re super happy to collaborate again with Hiroshi Fujiwara and fragment on this Limited Edition of Luggage Tags,” said Brian Janusiak, founder of Various Keytags. “Customers were so excited by 2021 fragment Keytags and have asked for a new collaboration ever since. We are excited to announce a project that is not only Limited, but Custom as well!”
The launch of Luggage Tags comes at a time when people are getting back to traveling. Many have experienced luggage loss and logistics issues as the airline industry struggles with the increase in travelers after downsizing due to lack of travelers during the early stages of the pandemic. Beyond giving customers another way to make their statement, the product serves a practical purpose by allowing your luggage to stand out everywhere from the ferry luggage racks to the airport baggage carousel.
All editions will be exclusively available for sale at VariousKeytags.com starting on Tuesday August 9th at 10am.
About fragment design: fragment design (https://fragment-forum.com/) is an imprint from Japanese multidisciplinary artist, musician, and designer Hiroshi Fujiwara. Known as the godfather of the Ura-Harajuku fashion scene, fragment has allowed Fujiwara to bring together consultancy, design, and culture. The imprint now sits in an intersection between contemporary lifestyle and culture and even serves as a historical archive of streetwear. The brand collaborates with some of the biggest names in fashion and design across all product ranges. The iconic double lightning bolt heralds the arrival of a new fragment collab and has been spotted on brands like Nike, Converse, Maserati, Moncler, Leica, Levi’s, Off-White™, Supreme, and many more.
About Various Keytags: VARIOUS KEYTAGS (https://variouskeytags.com/) are design-focused customizable accessories that make a statement. The company’s products are available in a wide variety of color combinations, curated or customizable engraved text and formats including key tags, luggage tags, pins and magnetic name tags, pet tags, plant captions and more. All products are made in New York City, USA and are sold globally to customers through its website variouskeytags.com and social media shops such as instagram.com/variouskeytags.com. Various Keytags’ products have been sold through 400+ museum shops, concept stores and retail department stores such as The Whitney Museum, C’H’C’M’, and Dover Street Market. The company has produced custom products for corporate brands such as Away, Design Within Reach, Google, J. Crew, and Shopify used in marketing and activation, employee retreats, and team-building.
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