The login page is a part of a website that is accessed by clicking a hyperlink on another page and is very different from the home page of the website. The main difference lies in the focus of the page.

Your landing page should always be the first thing your customers see when they click on your URL. In short, the landing page is designed for conversion. Don't worry, we will study it in depth soon.

Believe it or not, the homepage and the landing page are different and have different purposes. As we said before, the login page is used for conversations. Although the homepages are actually for exploration, they provide general information about your website, which is also required.

Today we will analyze the difference between landing pages and other pages, and 5 ways to increase dialogue with landing pages!

This basically tells you that your visitors' traffic is converted into potential customers and their real goals are achieved! Remember, not every customer who clicks on your landing page will accept the CTA and move accordingly. Many people will bounce back, and some may read your content but still choose to leave or come back.

For example, your business is booming, so it is natural for you to create a landing page to get more traffic from email marketing campaigns. The purpose of this is always to convert your customers into buying your products, so that you can effectively track your landing page rates.

Now this will show you something, what your customers are interested in, and what you need to improve! But some people may ask, how do you get the landing page conversion rate?

The average conversion rate for landing pages is 9.7%, and you can quickly calculate it! Take the number of people who converted, then divide by the number of people who visited your page, and finally multiply by 100!

It’s important to keep this in mind when you apply these tools to convert more customers through landing pages.

In order to use landing pages to increase conversions, you need to eliminate all distractions. This looks like deleting your website navigation links.

Of course, your logo shouldn’t be worrying, but the more options you provide to your audience, the more competitive your call-to-action button will be. So if this also means abandoning the sidebar, then go for it.

You may have many designs that you can use to attract customers, but blank or white space (also called white space or negative space) is your most underrated technique as a small business owner. This makes your page look less cluttered:

Think about the last time you visited someone’s website and saw their login page... what impressed you? Do you remember what they offer now? Chances are you can't, and this plays an important role in it.

This leads us to an old question, what is the correct image? Well, we can tell you what should not be used first... Do you know those that you can't help but roll your eyes because they are staged? Yes, those.

Provide realistic and positively driven emotional photos to see how fast you will get conversion rates. Why? Because when the picture is fake, your audience can tell you as much information as possible.

You need images that can attract your customers to the products you offer. For all of our product-based business owners, you want to ensure that your product is image. Whether it is worn by someone, eaten, or wherever your product falls into that category.

For our service-oriented business owners, the product is less tangible, and you want someone in the picture to benefit from your service, or you can show that it is actually a service in any creative way.

After all, understanding your audience and converting them is the most important thing.

When used correctly, the call to action is amazing and won’t overwhelm the customer. In order for your landing page to start creating the conversions you are looking for, your CTA needs to be clear and concise. You want your CTA to be just a call to action, literally creating a sense of urgency for this customer.

Whether it’s for customers to fill out forms, get e-books, or any other operations... Your design, copywriting, colors, and all content must be consistent with the CTA.

Remember, you want to make sure to achieve color and contrast. The size of the CTA is also important. It should not scare your customers away, nor should it be too small to make them miss it.

Organize your landing page and make sure your customers can know what they should do on that page a mile away. This is a cool exercise:

After only creating and implementing a CTA, take a step back from the screen and squint your eyes until it becomes blurred. If everything blends together and you can’t tell where the CTA is, then it’s time to make changes!

A great way to increase conversion rates through landing pages is to use visual cues or directional cues. Well-known explicit and implicit prompts, they all help the conversion of the login page after clicking, because they tell your customers exactly what they should pay attention to!

These are more direct and can be noticed a mile away on your website. The main way to achieve this is to add arrows that point to the most important page elements, such as your CTA.

Remember, the arrow pointing to your CTA indicates that there is more content beyond that page, and it will direct your customers directly to it-at least it should. In addition to arrows, you can always choose the circle around the CTA and the arrow leading to it.

As we just discussed, implicit cues are different from explicit cues. These are more subtle, mainly because your customers haven't noticed, but they still work! Some examples are actually blank space, color contrast, and even packaging.

Many of us have heard a saying, "wearing white makes everything look big". right? Well, it turns out that it is the same as your landing page. Use white or blank space, it will draw attention to the highlighted elements on the page, so the customer is forced to focus on them-this is the return of the implicit visual cues!

Through the color contrast between dark background and white tones, it helps customers focus on what looks taller to them.

The last is encapsulation. This will only make your color contrast "pop" and give way to your conversion!

Studies have shown that just by adding videos to your landing page, not just images, your conversion rate has increased by 86%. why is that?

Believe it or not, according to research, our average attention span is 7-8.5 seconds. This is only related to our attention online. Therefore, by providing videos that attract viewers, you can increase the time span of a person’s stay on your site, thereby reducing the chance of a higher bounce rate.

All this is back to convenience-customers want to thrive from convenience. When you implement this step, your landing page should result in a higher conversion rate. Because, honestly, no one likes to write an article for any landing page.

Consider choosing a 1-minute video that is straightforward, influential, and demonstrates this urgency for your customers. These videos should tell about the pain points of your target audience and how your business will solve these pain points and provide convenience through its services or products.

Coupons and promotional codes are the most effective tools to drive sales. A great way to increase conversion rates through landing pages is to provide promotions for repeat customers and loyal customers!

Providing unique codes and additional rewards for your customers and their favorite products are rewards that many small and large companies have not yet taken advantage of. No matter what kind of business you are in, you want to make sure that you provide services to customers in all areas and what they get from your business.

Now, if you don’t understand your target audience and what they are interested in, this will be impossible. Offering promotions is meaningless to a confused audience because they are not sure what your business will offer from the start.

Always clearly state your promotions and understand that your promotions will only be valued by people who value your business.

Wow, we have completed the last tip! Conversion works through several things, especially trust! Building trust with your customers to increase conversion rates can be achieved through your logo, security badge, and customer recommendations.

Nine out of ten, new customers will check what previous customers have said about your business. They do this to estimate whether they will end up in the same position, whether positive or negative.

For example, you have a customer recommendation letter that includes their avatar, full name, affiliation, and the position directly above the CTA button. Now, it shows that you have real customers who value your business.

Consider sending automated emails to every new loyal customer after purchase! Add a special personal style, so that they always feel that they are part of the VIP!

Not only does this keep the conversation going, but it also shows your audience that you value them as much as they value you! This gives way to trust, which builds a rapport with your audience while increasing the conversion rate, all because you choose to show your customers extra contact!

Your landing page will only succeed if you allow it. In short, to increase your landing page conversion rate, you need to ensure that you implement the following measures:

Make sure you have removed all visual distractions from the landing page. Make the color contrast so that your landing page stands out. Remember, if you take a step back and can’t tell the difference in the landing page from a distance, now is the time for the CTA to be revised!

When you are done, focus on the image and video type you selected. You want them to be real and compelling. If you can tell that they are fake, so can your customers. Just add a video and your landing page can increase by an additional 86%, and never forget the convenience you can provide your customers.

For every login page you own, coupons and rewards will add value to your first visit and loyal customers! Make sure they feel included from the start, they won’t be part of your bounce rate.

The truth is, you won’t get it right the first time you try, and that’s why we are here. Consider these and more ways to increase conversion rates through landing pages, and see how your target audience grows!

  This article originally appeared on bookmarks and was republished with permission. Learn how to syndicate your content with B2C

David Kosmayer is the CEO and founder of Bookmark, an artificial intelligence website builder that disrupts the web design industry. David founded his first company when he graduated from college at the age of 22. Marketing Extensions Inc. is an online affiliate and marketing agency, born in the basement of his parents' home. This company... View Full Profile ›

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