DISCLAIMER: Information and opinions reproduced in the articles are the ones of those stating them and it is their own responsibility. Publication in The European Times does not automatically means endorsement of the view, but the right to express it.

All car companies until recently tried to make their emblems as large as possible, but now there is a new trend – to make them flat. The French manufacturer Citroen decided to simply go back in time and will now use its logo from 1919. The Citroen emblem has always had two chevrons (if anyone is not aware, a chevron is a V-shaped emblem in the armies, usually upside down) and the French do not refuse this function. In addition, the evolution of emblems has come full circle and returned roughly to what it was a hundred years ago.

However, if anyone thinks that this logo has any reference to army symbols, then they are wrong. This is a chevron gear stylization, and André Citroën himself (the founder of the company) chose this image. The very evolution of logos has long been subordinated to the possibilities of printing – initially the emblems were simple and “flat” (for one-color printing), by the beginning of the 21st century almost all companies came out with more complex three-dimensional versions. Now everyone goes back to their main emblems. “It made a lot of sense for us to come full circle by going back to Andre Citroen’s first logo, which represented the true promise of affordable and innovative mobility for all,” said Citroen designer Alexandre Revert. The new logo will be used both in the digital environment and on all elements of Citroen’s corporate identity, including signs on buildings, advertising materials, merchandise and, of course, cars. The first model to receive it will be a concept that the brand will present at the end of September.

© FRVS+MPCP 2022. The European Times® News is registered as an EU Trademark. All rights reserved. The European Times® and the logo of The European Times® are EU trademarks registered by FRVS+MPCP.

MADRID: Calle Puerta de abajo 16 Alpedrete 28430 Madrid // +34.643-78.05.72

DISCLAIMER PHOTOS: We mostly used photos images that are readily available online, from free sources, or from the people promoting the news. If by any chance it happens that we have used one of your copyrighted photos, please do not hesitate to contact us and we will take it down without question. We do not make profits as this is a not for profit project to give voice to the voiceless while giving them a platform to be informed also of general news, and it is completely free.

DISCLAIMER OPINIONS: The opinions of the authors or reproduced in the articles are the ones of those stating them and it is their own responsibility. Should you find any incorrections you can always contact the newsdesk to seek a correction or right of replay.

DISCLAIMER TRANSLATIONS: All articles in this site are published in English. The translated versions are done through an automated process known as neuronal translations. If in doubt, always refer to the original article. Thank you for understanding.