NBA, Bleacher Report launches art series to celebrate the 75th anniversary of the league

2021-12-08 06:38:49 By : Mr. Stone Wang

NBA 75: The Artist Series includes original 1-of-1 works of art, 75 exclusive artist versions, and... [+] Clothing collections designed by Frank Miller, Sue Tsai, Greg Yuna, Bandulu and Hank Willis Thomas.

In the past 75 years, the NBA has surpassed hard ground and entered fashion, music, art, politics, lifestyle, and popular culture.

In order not only to celebrate the anniversary of the league, but to further participate in the art world, the NBA and Bleacher Report collaborated with five artists from different disciplines and media to create a unique collaboration.

"NBA 75: Artist Series" contains original 1-of-1 works of art, 75 exclusive artist versions, and clothing collections designed by Frank Miller, Sue Tsai, Greg Yuna, Bandulu and Hank Willis Thomas.

"Basketball is no longer just a product on the court-it combines fashion, art and lifestyle elements to bring it to the forefront, allowing artists to celebrate some of our past logos, teams and designs in these different ways. This represents where we are, said Adrienne O'Keeffe, vice president of NBA Global Partners and Media. "It looks back on the past 75 years, but also looks forward to the future. We think this really caught that crossroads. "

Miller is known for his gritty black aesthetics in comics, novels and movies. He created three pencil and ink illustrations to reimagine the logos of the Boston Celtics, Los Angeles Lakers and Toronto Raptors. . Thomas is a conceptual artist with themes of opinion, identity, merchandise, media, and pop culture. He used a set of team jerseys to create a large quilted NBA logo. Tsai is a visual artist whose bold and feminine aesthetic incorporates art, fashion and pop culture, creating four paintings to celebrate the Chicago Bulls, New York Knicks, Brooklyn Nets and Lakers.

The famous luxury jeweler Greg Yuna has produced three pendants with the Knicks,... [+] Lakers and the 75th Anniversary NBA logo, which contain more than 1,200 gems, including more than 500 diamonds.

The famous luxury jeweler Yuna made three pendants, which are inlaid with precious stones of the Knicks and Lakers and the NBA 75th anniversary logo, which are inlaid with more than 1,200 gems, including 500 diamonds. Bandulu is a brand founded by artist Pat Peltier. It is known for turning vintage clothing and sportswear into one-of-a-kind clothing through custom embroidery. Three hand-embroidered tapestries were made to commemorate the Philadelphia 76ers, Miami Heat and Celtics People team.

"For me, this is an amazing opportunity because I am a big fan of basketball and because this is my bond with my family as I grow up," Cai said. "My art and brand often involve basketball, so this is a great opportunity to actually use the NBA IP and its amazing history, and to incorporate all of them into my artistic style, while creatively working with some other amazing artists. Work."

To complement each 1-of-1 original artwork, each artist created 75 artist versions, including numbered and hand-signed giclee prints, embroidered patches, pigment prints on aluminum, and printed quilt blankets. The clothing line is on sale online starting today, including long- and short-sleeved T-shirts, hoodies and crew-neck sweatshirts, embroidered bomber jackets and sweatpants.

Sue Tsai's artwork shows the tropical plants of Los Angeles and the charm of the city... [+] Decorate the net with crystal drops. The crystal "75" hangs to commemorate the 75th anniversary of the founding of the alliance.

For Bleacher Report, NBA 75: Artist Series is another important collaboration with the league after successful e-commerce collaborations and series such as Space Jam, Allen Iverson World Tour, NBA Remix and Homecoming. Bleacher Report has been cooperating with the NBA on merchandise since 2019 and became an official licensor last year.

"Much because we are a media company, people don't come to Bleacher Report and expect to see products, let alone sold products," said Jake Cohen, senior director of e-commerce at Bleacher Report. "So we want to make sure that everything we do, especially these larger collaborations and series, tell a story, so it's not just,'Hey, we are Bleacher Report, buy some products from us.'

“It’s very important for us to become storytellers and work with all artists. We are very involved in the creative process. It’s really important to make all our work stand out. We hope it can exist independently and tell a story. Of course, the product needs It looks great."

For the NBA, the series has further expanded its influence in the art world after the league exhibited unprecedented memorabilia and video installations at Art Basel in Miami Beach in 2019.

"We have been working hard to push the boundaries and find new ways for fans to interact with the league," O'Keeffe said. "We don't just want to stay in a lane and dig deeper, we also want to make sure we interact with fans in as many ways as possible. What we see from our fan base is that they have an appreciation for art, and we feel that we I will meet them and provide them with this product in a fascinating way and celebrate the 75th anniversary of the alliance."

Pencil and ink on art paper

Pencil and ink on art paper

Pencil and ink on art paper

Basketball jerseys and mixed media

Pendant in yellow gold, white diamonds, blue sapphires and rubies; 23 grams, 3.5 carats 

Disclaimer: This piece was created to commemorate the 75th anniversary of the founding of the NBA. The design started with the logo. We want to bring this logo into our world. Greg and the design team began to plan how to make this piece and the best stone layout. We kept this super classic and stayed true to the logo. Gems include white diamonds, blue sapphires and rubies. Rubies and sapphires have been carefully selected to match the hue used in the logo. This piece has 498 individually hand-set gems with a total weight of 3.5 carats and is made of pure 14-carat white gold.

Pendant in yellow gold, orange sapphire, amethyst and diamond; 19 grams, 2.46 carats

Statement: The work of the Diamond Los Angeles Lakers is about incorporating Los Angeles elements into the famous logo. We decided to remix the classic logo by adding palm trees, which have become synonymous with the West Coast. Polished edges are used on the edges of the work, which contrasts with the luminous gemstones, making the shape lifelike. This piece includes 332 mobile phone gems, including colored diamonds, amethysts and sapphires.

Gold, diamond and sapphire pendant; 36 grams, 3.29 carats

Disclaimer: The inspiration for the Diamond New York Knicks came from New York City itself. The color palette, look and feel of this work are from the sunset of the New York skyline. There is something special to say about the summer sunset in this city and bringing this change into the Knicks logo. In the basketball court, pay tribute to the New York City skyline, using gradient stones to depict the sunset behind the shape of the city. This piece includes 453 gems, diamonds and sapphires with a total weight of 3.29 carats.

Statement: Sue Tsai reimagined the Lakers logo and decorated it with a floral basketball hoop. This artwork showcases the tropical plants and urban charm of Los Angeles by decorating the net with crystal water droplets. A crystal "75" hangs to commemorate the 75th anniversary of the founding of the NBA.

Statement: Inspired by the "concrete jungle," Sue turned the iconic Knicks second-level basketball logo into her iconic flower bomb. Rafflesia Jungle Flower Bomb represents the strength and explosiveness of the game, and pays tribute to the 88-89 Knicks "Bomb Squad". The root is a stem that mimics a New York street sign, and the leaves germinate at the intersection of 7th Avenue and 33rd Street in Madison Square Garden. The concrete blocks in New York showcase the power of the city, and the wall stickers pay homage to the 75th anniversary of the NBA. A young fan watered the Knicks flower, helped it bloom, and reminded us that there is no off-season for growth.

Heavy canvas single needle hand embroidery

Handmade in the studio  

Heavy canvas single needle hand embroidery

Handmade in the studio  

Heavy canvas single needle hand embroidery

Statement: Banduru celebrates the 75th anniversary of the NBA with three East Coast teams that are truly connected to Banduru’s values ​​and community: the Boston Celtics, Philadelphia 76ers and Miami Heat. Born in New England, inspired by Philadelphia's iconic city and player heritage, and promoted by the Miami art community, Banduru tried to tell a story that uplifted the East Coast. Each piece has undergone more than 8 hours of meticulous hand embroidery, creating a visual extension for these iconic team logos. Each team composes a way to bring the logo to life through graphic abstraction.